Privacy Policy
Last updated: October 20, 2026
RudeLights (rudelights.com) is operated by Ludite Group LLC, a Wyoming limited liability company, 30 N Gould St, STE R, Sheridan, WY 82801, USA ("we", "us", "our"). This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, and the choices and rights you have, including under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and other US state privacy laws.
1. Information we collect
- Contact and order details: name, shipping and billing address, email address, phone number, the products you order and your order history.
- Payment information: payments are processed by Shopify and our payment processors (for example Shopify Payments, PayPal, Apple Pay, Google Pay). We do not see or store your full card number.
- Communications: messages you send us, such as support emails or contact form submissions.
- Device and usage data: IP address, browser and device type, pages viewed, items added to cart, referring website, and similar data collected through cookies, pixels and similar technologies.
- Marketing preferences: whether you have signed up for our emails or text messages.
2. Why we use it
- To process and ship your orders, send order and shipping updates, and handle returns and refunds.
- To answer your questions and provide customer support.
- To prevent fraud and keep our store secure.
- To understand how our store is used and improve it.
- To send marketing emails or texts if you have agreed to receive them, and to show you ads on other websites and apps.
- To comply with our legal obligations.
3. Who we share it with
- Shopify, which hosts our store and processes orders (Shopify Privacy Policy).
- Payment processors, to process your payment.
- Shipping carriers, to deliver your order.
- Suppliers and fulfillment partners, who pack and ship your order. They receive only what they need to fulfill it (such as your name, shipping address and the items ordered).
- Analytics and advertising partners, such as Meta (Facebook/Instagram) and TikTok, through pixels and similar tools that measure ads and show you relevant ads.
- Authorities, when required by law or to protect our rights.
We do not sell your personal information for money. However, our use of advertising pixels for targeted (cross-context behavioral) advertising may be considered "selling" or "sharing" personal information under some US state laws. In the past 12 months we may have shared device and usage data and identifiers with advertising partners for this purpose.
4. Do Not Sell or Share My Personal Information
You can opt out of the sale or sharing of your personal information for targeted advertising at any time on our Do Not Sell or Share My Personal Information page, or by emailing [support@rudelights.com]. We also honor Global Privacy Control (GPC) signals: if your browser sends a GPC signal, we treat it as a valid opt-out request for that browser.
5. Your rights
Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states), you may have the right to:
- Access the personal information we hold about you and receive a copy of it.
- Delete your personal information.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information and of targeted advertising.
- Appeal our decision if we deny your request.
How to make a request: email [support@rudelights.com] with the subject "Privacy Request" and tell us what you would like us to do. We may need to verify your identity (for example by confirming your order number and email). You may use an authorized agent to make a request for you. We will respond within 45 days, as required by law, and will tell you if we need more time. We will not discriminate against you for exercising your rights.
6. Cookies
We use cookies and similar technologies to run the store (for example to keep items in your cart), to understand how the store is used, and for advertising. You can control cookies in your browser settings. Visitors from the European Union, the European Economic Area and the United Kingdom are shown a cookie banner and can accept or reject non-essential cookies.
7. Children
Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
8. Data retention and security
We keep personal information only as long as needed for the purposes above, such as completing orders, handling returns, and meeting tax and accounting obligations. We use reasonable safeguards to protect your information, but no method of transmission or storage is 100% secure.
9. Visitors outside the US
Our business is based in the United States, and your information is processed in the United States and other countries where our service providers operate. If you are in the EU, EEA or UK, you also have rights under the GDPR / UK GDPR, including the right to object to processing, to withdraw consent, and to complain to your local data protection authority.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date.
11. Contact for privacy requests
Ludite Group LLC
30 N Gould St, STE R, Sheridan, WY 82801, USA
Email: [support@rudelights.com]
Phone: [US phone number]